Promoting your app

After completing the app listing guidelines and receiving approval for the marketplace, you can promote your app to increase the number of installs and overall usage!

Social media and email platforms are great ways to attract new customers and directly communicate essential updates to users. You can use these platforms for many things, like sharing announcements, promoting feature releases, and inviting app users to events.

In this guide, we've compiled a handful of social media and email examples to simplify the promotion process. You can use the provided templates or create your own!

Social media

Social media platforms are valuable tools for updating customers about app releases, new feature releases, and relevant news! You can customize the social media posts in this template or customize your own.

Check out these social media post ideas for announcements, feature releases, and events!



Feature releases





Emails are an efficient method to communicate with new and existing customers. All you have to do is choose an email platform that works for you and set up email communication with your app users!

You can send many different types of emails, but we recommend starting with the following:

  1. Product notification emails

    These emails will send automatically based on specific triggers. You can use them to invite users to rate your app, complete a particular action, etc.

  2. Marketing emails for feature releases/campaigns

    These emails promote upcoming events and updates and releases of your app. They provide an effective way to enhance the discoverability and usage of your app's new features.

Check out this template to customize your emails!