App trial periods provide a valuable way for users to understand an app before committing to a subscription. Each app can only offer trial periods for precisely 14 days. Once a trial subscription ends, the user will be blocked from accessing the app and see a call to action that prompts them to explore the available plans. The _Installed Apps_ page will also encourage them to select a plan, and the admins will also receive notification of the trial expiration.
If your app is monetization through monday, you can also offer trial extensions for users if they aren't ready to pick a plan yet! Trial extensions can help attract new paying users to your app while simultaneously providing a better customer experience and generating profit for you. What could be better than that?
## Why should I extend trials?
Trial periods, in general, offer users the chance to learn about your app and use all its features risk-free. They get the same benefits as paid users for a limited time and may be more likely to purchase a plan once the trial period ends.
Extending a trial period can be a helpful tactic to convert users to paid plans. For example, you could offer select users trial extensions as they near the end of their trial period based on their usage and potential to convert and communicate it to them via email. Extended trials give users more time to familiarize themselves with the app without risking their money upfront. Once the user is more comfortable with the app and its features, they're more likely to pay for a plan once the trial ends.
## How to extend a trial
If you want to provide an account with a trial extension, follow these steps:
On monday.com, click on your profile picture in the upper right corner.
Select **Developers**. This will open the _Developer Center_ in another tab.
Open the _Monetization_ tab.
Navigate to the _Extend Trial Plan_ column.
Enter the _Account slug_. You can obtain the account slug from your webhooks or by querying the account through the <a href="https://developer.monday.com/api-reference/docs/account#fields" target="_blank">API</a>.
Select the plan for which you want to extend the trial.
Specify how long the extension should last.
## Error messages
|Failed to extend trial - Check your inputs||User entered invalid input (for example, 999 days)|
|Failed to extend trial - Invalid account details||Account with the provided account ID doesn't exist|
|Failed to extend trial - Account missing monetized install of application||The app is not installed on the account|
|Failed to extend trial - Existing app subscription||Account already purchased a subscription|
|Failed to extend trial - User cannot extend trials||Granting user can't provide trial extensions|
### What is the maximum extension period?
You can provide a trial extension for up to 365 days.
### Can I provide a trial extension after the initial trial period has ended?
### How does a user know that their trial has ended?
We will notify them on the monday platform that their trial period is over and prompt them to pick another plan.
### Can I create a new trial for a customer who already subscribes to a paid plan to provide them with a 100% discount?
No. If a customer already has a paid plan, you cannot give them a trial extension.
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