Understanding your app's performance across users, traffic, engagement, and sales is crucial for success in the app marketplace. These insights empower you to make data-driven decisions that can boost your app's visibility, ratings, growth, and overall success.

You can track this data independently or through our robust, built-in analytics available in the Developer Center. Click on each link below to take a closer look at the available insights:

  • Sales analytics: Monitor key revenue metrics like ARR, MRR, and subscriptions
  • Installs: See where and when your app is being installed and uninstalled
  • Usage: Get a clear look into how users interact with your app across different accounts
  • Payment: Explore metrics like conversion timelines and install-to-purchase funnels
  • Reviews: Track, manage, and respond to your app's ratings and user feedback
  • Listing: Learn how users find and engage with your marketplace app listing page
  • Google Analytics integration: Connect your public app listing page with Google Analytics 4 for deeper behavioral insights