The Payment tab in the Developer Center tracks key payment metrics for your app, including install-to-purchase funnels and conversion timelines.

These insights can help you monitor conversion trends and timelines, optimize your app's onboarding, and identify friction points throughout the subscription journey.

Widgets

The Payment tab comprises a handful of widgets to track different metrics:

Widget nameDescription
Conversion from install to payThe rate of accounts that converted from app installers to paid subscriptions in the past six months
Minimal days to payThe minimum number of days it takes after installation for an account to purchase an app subscription in the past six months
Median days to payThe median number of days it takes after installation for an account to purchase an app subscription in the past six months
Maximal days to payThe maximum number of days it takes after installation for an account to purchase an app subscription in the past six months.
Funnel of accounts from installation to purchasingThe number of accounts that made it to each part of the installation-to-purchase funnel in the past six months
Conversion rate trend of accounts from installation to purchasingWeek-by-week conversion rate of app installations to paid subscriptions in the past six months