Payment

Learn how to analyze conversion rates and timelines from installation to paid subscriptions

The Payment tab in the Developer Center tracks key metrics related to your app's monetization, including install-to-purchase funnels and conversion timelines.

These insights help you monitor conversion performance, optimize onboarding, and identify friction points throughout the subscription journey.

👍

Hover over any ⓘ icon in the dashboard to view detailed explanations for each metric.

Widgets Overview

The Payment tab includes several widgets to track different metrics:

Widget TitleDescription
Conversion from install to payPercentage of accounts that converted from installation to a paid subscription in the past six months
Minimal days to payShortest number of days it takes after installation for an account to purchase a subscription in the past six months
Median days to payMedian number of days it takes after installation for an account to purchase a subscription in the past six months
Maximal days to payLongest number of days it takes after installation for an account to purchase a subscription in the past six months.
Funnel of accounts from installation to purchasingNumber of accounts progressing through each stage of the installation-to-purchase journey in the past six months
Conversion rate trend of accounts from installation to purchasingWeek-by-week conversion rate of app installations to paid subscriptions in the past six months

Export the Data

You can export data from most widgets on the Payment page as a CSV file for further analysis or sharing.

To export:

  1. Navigate to the Payment tab.
  2. Click the three dots (…) in the top-right corner of the relevant widget. If you don’t see the three dots, that widget’s data isn’t available for export.
  3. Select Download CSV.
  4. Open the CSV file from your local device.