The Usage tab in the Developer Center allows you to track how your app is being used across accounts and users. This tab provides visual reports on user and account activity, adoption trends, and conversion funnels— helping you understand engagement patterns over time.

Analyzing these insights helps you better understand your app’s adoption, identify low usage periods, and monitor user engagement trends.

Widgets

The Usage tab comprises a handful of widgets to track different metrics:

Widget title	Description
Users using the app	The number of unique users that opened, viewed, or used the app in the past 30 days
Trend of users using the app	Week-by-week trend of unique users that opened, viewed, or used the app in the past six months
Accounts using the app	The number of unique accounts that opened, viewed, or used the app in the past 30 days
Trend of accounts using the app	Week-by-week trend of unique accounts that opened, viewed, or used the app in the past six months
Funnel of accounts from installing to using	The number of accounts that installed the app compared to the number that used it in the past six months
Conversion rates trend of accounts from installing to using	Week-by-week conversion rate of app installers to app users in the past six months