Marketplace pricing

Effectively pricing your app is one key to making enough revenue to sustain development. Over time, you may need to make changes to your app's pricing.

Pricing versioning allows you to change existing plan prices and add new plans by creating a new pricing version. The prices provided in the initial submission will be valid until a new pricing version is submitted.

Updated prices and plans will only appear in the marketplace for brand-new users (those without an existing subscription) and users on free plans. Trial users and those with existing active subscriptions will not see the updated prices in the new pricing version.

Submit a new pricing version

  1. Open the Developer Center.
  2. Select the relevant app.
  3. Click on the Pricing plans tab.
  4. Navigate to the Version requests section.
  5. Click Create new version.
  6. Complete each field and click Submit to review when you're ready.
  7. Our review team will process your submission within 72 business hours and update your plans accordingly.

A note on pricing version IDs

The pricing version ID is only exposed to developers through subscription webhooks. Therefore, users do not know when a new pricing version is created. If an existing user requires different plans or prices, they would need to cancel their current subscription, uninstall and reinstall the app, and create a new subscription.

Choose the version ID based on the numbering pattern you wish to follow. You may decide to number the version IDs evenly (1, 2, 3, 4, etc.), or you can follow your own numbering pattern (1, 10, 20, 30, 40, etc.).