The Listing tab in the Developer Center provides insight into how users discover and engage with your marketplace app listing page. There, you’ll find data on visitor-to-installation funnels, traffic sources, keyword searches, unique clicks, and more.

You can use these insights to analyze conversion from page visits to installs, optimize your app listing page content, and tailor outreach efforts based on how users are finding your page.

Widgets

The Listing tab comprises a handful of widgets to track different metrics:

Widget name	Description	Notes
Funnel of customers from visiting the app listing page to clicking the main install CTA	The funnel of accounts from opening the app listing page to clicking the CTA in the past six months
Conversion rates trend of customers from visiting the app listing page to clicking the main install CTA	The conversion rate of accounts from opening the app listing page to clicking the CTA in the past six months
Users visiting the page	The number of unique users who opened your app listing page in the past six months
Users visiting the page over time	The number of instances someone opened your app listing page in a given week in the past six months	💡 Hover over a specific week to see the exact number of app listing page views that occurred in that period
Users visiting the page by source	The top ten sources from which users opened your app listing page in the past six months
Users visiting the page by marketplace category	The number of users who accessed your app listing page from each menu category in the past six months
Users visiting the page based on the search keyword on the marketplace	The top ten search words users typed before opening your app listing page in the past six months
Trend of the top ten search keywords used by users visiting the page	The top ten search keywords in a given week from users who opened the app listing page in the past six months
Users clicks on the developer's links	The number of clicks on each developer link, including Contact Developer, Website, Privacy Policy, Terms of Service, and Pricing.