Sales

Learn how to track your app’s revenue performance with metrics like ARR, MRR, and active subscriptions

Apps monetized through monday can access sales and subscription analytics in the Sales tab. This dashboard compiles key metrics, like ARR, MRR, and subscription data, into one easy-to-access location within the Developer Center UI.

The Sales tab is only visible for apps using monday's native monetization. Most widgets refresh daily to provide up-to-date insights, and you can see the last updated timestamp in the top-right corner of each widget.

These metrics help you make informed decisions to boost app sales, retain customers, and succeed in the marketplace. Sales analytics are only available in the Developer Center UI, not via the API.

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Hover over any ⓘ icon in the dashboard to view detailed explanations for each metric.

Widgets Overview

The Sales tab includes several widgets to track revenue and subscription performance.
All monetary values are displayed in USD.

Widget TitleDescriptionNotes
Active ARRCurrent annual recurring revenue (ARR) from all active paid subscriptions
Active MRRCurrent monthly recurring revenue (MRR) from all active paid subscriptions
Lifetime revenueTotal accumulated revenue generated by your app to date
Lifetime paid subscriptionsCumulative number of paid subscriptions over time, including both active and churned accounts
Active paid subscriptions trendMonth-by-month trend showing changes in your app’s active subscriptions over the past six months
Lifetime paid subscriptions status by the plan's nameBreakdown of lifetime active and churned subscriptions, grouped by the app’s plan name
Lifetime paid subscriptions status by the pricing versionBreakdown of lifetime active and churned subscriptions, grouped by the app’s pricing version
Recent subscriptions logLog of subscription activity from the past 30 days, including:
  • Event timestamp
  • Event type
  • Account ID
  • End date
  • Plan ID
  • Plan billing frequency
  • Monthly price
💡 This information is confidential and shared in accordance with the Developer Terms.

Export the Data

You can export data from many widgets on the Sales page as a CSV file for further analysis or sharing.

To export:

  1. Navigate to the Sales tab.
  2. Click the three dots (…) in the top-right corner of the relevant widget.
  3. Select Download CSV.
  4. Open the CSV file from your local device.

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