Sales

Learn how to track your app’s revenue performance with metrics like ARR, MRR, and active subscriptions

Apps monetized through monday can access sales and subscription analytics in the Sales tab. This dashboard compiles key metrics, like ARR, MRR, and subscription data, into one easy-to-access location within the Developer Center UI.

The Sales tab is only visible for apps using monday's native monetization. Most widgets refresh daily to provide up-to-date insights, and you can see the last updated timestamp in the top-right corner of each widget.

These metrics help you make informed decisions to boost app sales, retain customers, and succeed in the marketplace. Sales analytics are only available in the Developer Center UI, not via the API.

👍

Hover over any ⓘ icon in the dashboard to view detailed explanations for each metric.

Widgets Overview

The Sales tab includes several widgets to track revenue and subscription performance. All monetary values are displayed in USD.

Widget Title

Description

Notes

Active ARR

Current annual recurring revenue (ARR) from all active paid subscriptions

Active MRR

Current monthly recurring revenue (MRR) from all active paid subscriptions

Lifetime revenue

Total accumulated revenue generated by your app to date

Lifetime paid subscriptions

Cumulative number of paid subscriptions over time, including both active and churned accounts

Active paid subscriptions trend

Month-by-month trend showing changes in your app’s active subscriptions over the past six months

Lifetime paid subscriptions status by the plan's name

Breakdown of lifetime active and churned subscriptions, grouped by the app’s plan name

Lifetime paid subscriptions status by the pricing version

Breakdown of lifetime active and churned subscriptions, grouped by the app’s pricing version

Recent subscriptions log

Log of subscription activity from the past 30 days, including:

  • Event timestamp
  • Event type
  • Account ID
  • End date
  • Plan ID
  • Plan billing frequency
  • Monthly price

💡 This information is confidential and shared in accordance with the Developer Terms.

Export the Data

You can export data from many widgets on the Sales page as a CSV file for further analysis or sharing.

To export:

  1. Navigate to the Sales tab.
  2. Click the three dots (…) in the top-right corner of the relevant widget.
  3. Select Download CSV.
  4. Open the CSV file from your local device.