In addition to our built-in app and sales analytics, you can integrate your app with Google Analytics 4 to generate even more data and insights.

How it works

All you have to do is enter your GA4 tag ID in the Google Analytics tab and click Save. This will add your tag to the app listing page on the public marketplace.

Once added, it can take up to three hours to start receiving data.

Events

Google Analytics provides select events by default, or you can configure the following custom tracking events.

Custom tracking events

`listing_page_tab_clicked`

This event is triggered when a user clicks one of the tabs on the app listing page.

Attributes

Attribute	Description	Expected value
`app_id`	The app's unique identifier.	Number
`tab_type`	The tab that was clicked on the app listing page.	`overview` `permissions` `pricing` `security`

`listing_page_gallery_browsed`

This event is triggered when a browses the app listing page image gallery.

Attributes

Attribute	Description	Value
`app_id`	The app's unique identifier.	Number
`direction`	The direction the user looked.	`left` `right`

`listing_page_resource_link_clicked`

This event is triggered when a user clicks on one of the resource links.

Attributes

Attribute	Description	Value
`app_id`	The app's unique identifier.	Number
`url`	The URL that was clicked.	String
`label`	The label of the URL that was clicked.	String

`listing_page_pricing_period_selected`

This event is triggered when a user selects different pricing periods in the Pricing tab.

Attributes

Attribute	Description	Value
`app_id`	The app's unique identifier.	Number
`period`	The payment period that was selected.	`monthly` `yearly`

`listing_page_sign_in_to_install_clicked`

This event is triggered when a user clicks the Sign in to install button.

Attributes

Attribute	Description	Value
`app_id`	The app's unique identifier.	Number