The Analytics section compiles data about your app's installations, uninstallations, reviews, and ratings all in one handy place. This data plays a vital role in tracking your app's performance, understanding your user base, and gathering feedback to improve your app.

This section provides you with the necessary tools to succeed in the marketplace, so it is essential to understand all the insights provided. This guide walks through the Installs, Reviews, and Listing tabs listed in the Analytics section and dives into each tab's data.

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Pro tip

Hover over the small ⓘ icon next to each metric to learn more about it!

Installs tab

The Installs tab contains valuable information about your app's installations and uninstallations. You can see each active install, install, uninstall, and where and when they occurred.

Top line metrics

The top line metrics chart shows the total number of active installs, installs, and uninstalls. An active install (blue) refers to an instance when a user installed the app and never uninstalled it; an install (green) refers to an instance when a user installed the app and either kept it installed or eventually uninstalled it. An uninstall (red) refers to the total number of users that uninstalled the app.

Active installs over time

The active installs over time chart shows the number of all-time active installs. An active install refers to an instance when a user installed the app and never uninstalled it. You can hover over the timeline in the chart to see the exact day a user installed the app.

Installs and uninstalls over time

The installs and uninstalls over time chart shows how many installations (green) and uninstallations (red) the app had on a given day. You can hover over the timeline in the chart to see the exact day an installation or uninstallation occurred.

Reviews tab

The Reviews tab contains your app's ratings and reviews information. Here, you can see your app's average rating over the past year and a breakdown of all individual ratings and reviews. If your app doesn't have any ratings or reviews yet, you will see the following screen.

Rating score

The ratings score box shows your app's average score based on all ratings collected in the past 365 days.

For example: If your app received 9 five-star and 1 four-star reviews, the ratings score box would show an average score of 4.9 stars.

Reviews

The reviews box highlights all ratings given to your app in reverse chronological order. This section breaks the data into four relevant columns: review, rating, date, and account ID. The review column contains the optional text review where users discuss what they liked or did not like about the app. This column is a helpful way to collect feedback about improving your app.

The rating column shows the individual rating on a scale of 1-5 stars, and the date column displays the date the user left the review. If the user edits their review, it will still show the original post date in this column. Since you can't access information on an individual level, the account ID column contains the account ID that each user belongs to.

Listing tab

The listing tab contains detailed information about visits and interactions with your app listing page in the marketplace.

Users visiting the page

The users visiting the page widget displays the number of unique users who opened your app listing page.

Users visiting the page over time

The users visiting the page over time chart shows the number of instances someone opened your app listing page in a given week. You can hover over a specific week to see the exact number of app listing page views that occurred in that period.

Users visiting the page by source

The users visiting the page by source graph shows the top ten sources from which users opened your app listing page.

Users visiting the page by marketplace category

The users visiting the page by marketplace category graph shows the number of users who accessed your app listing page from each menu category.

Users visiting the page based on the search keyword on the marketplace

The users visiting the page based on the search keyword on the marketplace graph shows the top ten search words users typed before opening your app listing page.

Users clicks on the developer's links

The Users clicks on the developer's links graph shows the number of clicks on each category in the developer information menu. The statistics include the contact developer, developer website, privacy policy, terms of service, and pricing categories.

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