App lifecycle events

The app lifecycle represents the complete journey users take while interacting with your app, from their first interaction to their last.

App lifecycle events are critical moments that occur within this journey. These include:

Installing or uninstalling the app
Creating or canceling a trial
Starting, changing, renewing, or canceling an app subscription
Subscription renewal failures

By understanding these events, you can track and optimize user engagement at every stage. We support the following resources to help you manage user events and optimize your app based on key insights:

Webhooks: Real-time requests sent from monday.com to your app when an event occurs.