In an expanding marketplace, your app needs to stand out from others to increase its discoverability, installs, and overall usage. Users can discover apps themselves through the marketplace search bar, menu categories, and app suggestions in the UI.

This document explains the logic behind these access points and what steps you can take to increase your app’s discoverability. For additional context, you can read how monday.com promotes marketplace apps here.

Marketplace search logic

Users can search the monday.com app marketplace to find apps based on keywords, names, or phrases. When a user enters something into the search bar, our search mechanism conducts a fuzzy search of these fields for matching or similar terms:

• App name
• Developer name
• Long description
• Short description
• Keywords

Optimize your keywords

Optimizing your app's keywords is one of the best ways to increase your app's discoverability. When deciding which keywords to include with your submission, we recommend researching each relevant term's search traffic and picking the most frequently searched ones that best describe your app's functionality.

You can also think of synonyms for those words to expand the search. For example, a user who needs to create a virtual signature might search for sign, endorse, or authorize. Your keywords are essential to your app's discoverability, so choose them wisely! If you need to update your keywords after submitting your app, reach out to our app review team through your app review board.

Utilize written content

You can also utilize the written content, like the long and short descriptions, to increase your app's visibility in the marketplace.

These descriptions give you more space to expand on terms and phrases related to your app, incorporate additional keywords, and grab the user's attention.

Menu categories

Aside from the search bar, users can also browse for apps in the left-side menu. The menu contains a variety of categories to help organize apps and make them more accessible. Your app will appear in up to three of the predefined categories you selected during the submission process.

The menu also contains other rotating categories, like New Apps, Recommended for You, Best Sellers, Trending this week and Editor's Choice. Apps in each category appear in order of their app rating. The Recommended for You category will populate recommended apps for users according to the cluster their account falls under. The clusters are assigned based on users' responses to the questions they complete after registration. The Best Sellers and Editor's Choice categories contain all the apps awarded the relevant app card label.

App card labels

We created these labels to highlight high-performing, successful, new, or fast-growing apps in the marketplace. In addition to having their own category in the left-side menu, these labels also appear on app cards in the marketplace.

Apps in the marketplace are evaluated against specific criteria to help determine which ones receive which labels. Our review team and growth product marketing manager look at the following:

• Usability: How easy is it to use the app, how well the functionality is explained, and the UI design
• Functionality: How well the app functions
• Idea: Apps should solve a problem for a significant number of users
• Marketing assets: Effective and appealing marketing assets
• Pricing: The pricing structure should be fair, clear, and justified
• Conversion rates: The time from the initial visit to installation and the installation to a paid subscription
• Context: Space for app promotions varies based on the channel. For example, an app that requires a detailed explanation would not be featured in a brief callout, but it may be featured in a newsletter with more room for details.

The labels rotate quarterly, but it's important to note that the evaluation criteria for each one are subject to change.

Editor's Choice

The Editor's Choice label applies to all apps in the marketplace. Each quarter, we evaluate each app's number of installs and award the label accordingly. We also consider other factors like quality, account usage growth rate, and popularity.

Apps that receive the Editor's Choice label will have it for one quarter, after which we will reevaluate each app and apply the labels accordingly. There is no limit to the number of times an app can receive this label. For example, if your app received the Editor's Choice label in the first quarter of the year, it could be selected again during the next quarter (based on its performance).

Featured

The Featured label applies to all apps in the marketplace and is awarded to those that can serve a large audience.

Best Seller

The Best Seller label only applies to apps that are monetized by monday. We evaluate the performance of monetized apps during the previous quarter and use the label for those with the highest new ARR/MRR!

We will reevaluate all the apps in this category each quarter and update the marketplace labels accordingly. Like with the editor's choice label, the number of times an app can bear the same label is unlimited.

New Apps

The New Apps label applies to all new apps in the marketplace. Every new app will automatically receive this label for 60 days and will also appear in the New Apps marketplace category. Each app can only receive this label once immediately following its release in the marketplace.

App suggestions

On top of app card labels and menu categories, users can also discover new marketplace apps through app suggestions. Users receive these relevant suggestions when they complete an action in the monday.com platform. For example, users may receive a suggestion for an app that uses their board data to populate a to-do list whenever they create a new task on their board.

Unlike the Recommended for You marketplace category, these suggestions do not vary from user to user. Every suggestion will be the same for each user who completes the same action. We automatically provide these suggestions to users, so as a developer, you don't need to take any additional steps to prepare your app.

Filters

Users can also use filters to narrow down their marketplace search and discover new apps. You can currently filter by the type of feature the app works with, the app's payment type (free, trial, etc.), and who built the app.

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