Increase your app's discoverability
Learn about the marketplace search logic and categories, how to optimize your content, and app card labels and suggestions
In a growing marketplace, making your app stand out is essential to boosting visibility, driving installs, and growing overall usage. Users can discover apps through the marketplace search bar, menu categories, and in-platform suggestions.
This document explains the logic behind these access points and what steps you can take to increase your app’s discoverability. For additional context, you can read how monday.com promotes marketplace apps here.
Marketplace search logic
Users can search the monday.com app marketplace using keywords, phrases, or app names. When a user enters something into the search bar, our system performs a fuzzy search across the following fields:
- App name
- Developer name
- Long description
- Short description
- Keywords
Optimize your keywords
Keywords are one of the most effective ways to increase app discoverability. When choosing your keywords, we recommend researching the search traffic for relevant terms and selecting those that are both high-traffic and clearly describe your app’s functionality.
You should also include synonyms for each keyword words to expand the search. For example, a user who needs to create a virtual signature might search for sign, endorse, or authorize.
Your keywords are essential to your app's discoverability, so choose them wisely! If you need to update your keywords after submitting your app, reach out to our app review team through your app review board.
Utilize written content
Use your written content—including short and long descriptions—to reiterate keywords, present use cases, and capture users’ attention. Both descriptions are indexed in search and also play a key role in helping users understand your app’s value.
Menu categories
Beyond the search bar, users can browse apps by category in the left-side marketplace menu. Your app can appear in up to three predefined categories selected while submitting your app to the marketplace.
The menu also includes rotating categories like:
- New Apps
- Recommended for You
- Best Sellers
- Trending This Week
- Editor's Choice
The Recommended for You section tailors suggestions to users based on their account’s behavior cluster, which is assigned based on responses to questions submitted while registering for monday.com. Apps that earn app card labels (covered below) are featured in relevant sections like Best Sellers and Editor's Choice.

App card labels
App card labels highlight successful, high-performing, or newly released apps. They appear in specific menu sections and are also shown directly on app cards within the marketplace.
Apps in the marketplace are evaluated against specific criteria to determine which ones receive which labels. Labels are updated quarterly, and criteria may evolve over time.
Currently, our review team and growth product marketing manager look at the following:
Usability | Ease of use, clear explanation of functionality, and UI quality |
Functionality | Reliability and performance of the app |
Idea | Apps should solve a meaningful problem for users |
Marketing assets | Effective and appealing marketing assets |
Pricing | Fairness and transparency in pricing |
Conversion rates | Time to convert from visitor to install and from install to paid |
Context | Suitability for different promotional channels (e.g., an app that requires a detailed explanation would not be featured in a brief callout, but it may be featured in a newsletter with more room for details) |
Editor's Choice
Awarded quarterly to top-performing apps across the marketplace. We evaluate installs, growth rate, engagement, and quality. Apps can earn this label multiple times if they continue to meet the eligibility criteria.
Featured
Given to any marketplace app that serves a wide audience and has strong relevance across use cases.
Best Seller
Awarded to apps with the highest ARR/MRR growth over the past quarter. Exclusive to apps that are monetized by monday. Apps can earn this label multiple times if they continue to meet the eligibility criteria.
New Apps
Automatically granted once to newly released apps for their initial 60 days in the marketplace. The app will also appear in the New Apps category during this time.
App suggestions
In addition to marketplace browsing, users may see app suggestions in the monday.com platform. These suggestions appear in context, based on the user’s actions. For example, creating a new task may trigger a suggestion for a to-do list app populated with board data.
Unlike the Recommended for You category, app suggestions do not vary by user. All users performing the same action will see the same suggestion.
As a developer, you don’t need to take any steps to enable app suggestions—our system handles it automatically.
Filters
To help users narrow down their search and find new apps, the marketplace includes filters for:
- Feature type
- Payment model (free, trial, paid)
- Developer (e.g., built by monday or a partner)

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Updated 5 days ago